Imagine sending out a series of videos walking potential customers through the purchase, setup and long term benefits of your product through email marketing. Regardless of the platform, you can ensure that your 2D animated video can be seen by your ideal audience.Ĥ times as many consumers would rather watch a video about a product, rather than read about it. Other platforms like YouTube, Facebook and Instagram allow for more social sharing and organically generated views by your target demographic. Whether that’s because video includes cues such as colour, music, an emotive story or some other reason, video simply hooks the viewer for longer than other media – so businesses simply cannot afford to neglect it from their marketing strategy.ĭemonstrating product features by video makes it easier for clients to visualize the benefits. People have been found to look at video for up to five times longer than static content, wherever the video is posted – which gives much more chance for the message of the content to be seen. People have been found to look at video for up to five times longer than static content. It leverages the already existing interest & search volume for your product or service to ensure your animated video is seen by your target audience. A vibrant and catchy 2D animated marketing video is a great fit for paid search advertising. One of the best ways of getting your video seen is through a paid advertising promotion campaign. Using video to promote your brand is a no-brainer and the versatility and viral-ready nature of 2D animated video makes it a great fit for this marketing channel. In the United States that figure is expected to top 85%. We’re expecting video to account for 80% of all internet traffic by 2020. While YouTube dominates in sheer volume volume, other platforms like Twitter, Instagram and Facebook are seeing a phenomenal rise in video usage on their social platforms. The average person spends more than 1/3 of their time online watching videos. The potential audience is huge and catchy, vibrant 2D animated videos can capture a users attention while scrolling through their news-feed. The ease of sharing and commenting makes a great 2D video something that can spread organically (virally) across the web. T weets that include video get ten times the amount of engagement than those without (). Facebook, Instagram and YouTube videos make up a huge volume of watched videos every day. Its almost like animated videos were created for social media. A well designed CTA embedded in your message will help drive measurable performance from animated video and let you leverage the reach and versatility of 2D animation.īy 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US).
A clear call-to-action will ensure your video delivers the message and prompts users to take action. Maybe they are prompted to dial a number, view another video as part of a series or order a product. Our design and animation studio ensures that your animation is created with a great story built around the core focus of your message.Įvokes An Action – CTA – Regardless if your animated video is an explainer video, training video or sales video, it was created to drive an action from the viewer. All great 2D animation is built on a well designed story.
What engages viewers is a great story told with vibrant, dynamic characters that make viewers want to pay attention and watch to completion. It’s a proven format that engages, informs, entertains and persuades.Įngaging Story – Typically, loading a video up with empty statistics, feature lists and product benefits doesn’t get viewers engaged. The best 2D animations utilize vibrant colours, dynamic character movement and memorable messaging. On Brand & High Quality – 2D animation videos are the right choice for many businesses, from visualizing the use of your service or helping sell your product, right through to employee training videos, explainer videos, video ads, social media videos, and the list goes on. A great 2D animation can ensure your story, brand message or call to action is received and remembered. There’s lots of data to show that viewers’ are much more likely to receive and remember a brand message delivered through a quick video than if it was read as text or viewed as a static image like an ad. A great 2D animated video delivers its message quickly and clearly without wasting the viewers time. Viewers are constantly ad-weary and value their unfocused time over everything else. Quick & Memorable – Modern times move at breakneck speed.
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